IDEA #399: In the Design Field Today

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Seibundo Shinkosha
Idea + Publications

Subtitled “In the Design Field Today: Thought and Practice of Branding Design around the World”, IDEA #399 is a visual feast! Heaps of amazing design work from studios like FISK, Cekai, Kokoro & Moi, and many others, all interviewed in English and Japanese! A powerhouse issue full of cutting-edge graphic design. This issue includes a beautiful booklet insert designed by Yui Takada.

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Direction by Idea
Design by LABORATORIES (Kensaku Kato, Megumi Moriya)
Cooperation with Saki Ho, Min-Young Kim

From the intro:

“Today, society has matured, and companies and designers are finding it difficult to differentiate products and services from the abundance of those on the market simply by offering products with high functionality and quality or beautiful forms. Therefore, how to design user experience will be increasingly required as a role of the designers. One of the places to practice design for this purpose is in the field of branding design, which is the subject of this feature.”


Kokoro & Moi


CEKAI Variable Assosiation and Expanding Creation

Interview by Idea
Text by Soichi Takahashi

The New Era of Design
Text by Paul Bennett (IDEO)


eyen design


Bureau Borsche

Creative Intermediaries: Inside the in-between
Text by Nicholas Bell (AUFI)

Vol. 3What do we assess in critique?

Text & Design by Ian Lynam
Translation by Manami Yamamoto

MIRRORS Vol. 4Independent Practice
Text by Tetsuya Goto
Design by Sulki & Min
Translation by Tetsuya Goto

The 389th ginza graphic gallery exhibition Yui Takada with CHAOTIC ORDER Collaboration Based on Trust
Round table talk:Yui Takada ××Takeshi Nishio
Interview by Idea Interpretation by Kotoko Koya Design by
Photography by Mitsumasa Fujitsuka Cooperation with ginza graphic gallery

Reading Form to Read:
The History of Yasuhito Nagahara
Text & Design by Toshinobu Nagata

Creating a Space for Typography
TDC’s Transformation and Expansion into the Asia Region

Interview with Ksenya Samarskaya
Interview & translation by Min-Young Kim
Design by Kazuhiro Yamada (nipponia)

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